Will Clifford on the step of his shop, 110 High Street, 1928. The shop sign says that Clifford's boot and shoe business was established in 1700. Records show that in 1869 Stephen Clifford ran a boot and shoemaking business in Charnham Street, and that it moved to 110 High Street, now Peppermint Cream (interior design) and Marc Allen (estate agents) c1891. The shopkeeper in this photograph is Stephen's son, William Martin Clifford, who ran the business from c1920 until it closed in 1966. Advertisements in the window include Wren's polish, Blanco, Brook's Dye Works in Bristol, K Shoes and Boots, and Comac Shoes.